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Srinagar, Sep 18: A vibrant transformation is underway in Jammu and Kashmir. Fields once barren or struggling with traditional crops are now awash in a sea of purple, as lavender cultivation takes root across the Union Territory (UT). This agricultural shift, aptly named the “Purple Revolution,” rapidly positions J&K as a key player in India’s aromatic crop industry.The journey of lavender in J&K began as an experimental crop but has since blossomed into a full-fledged agricultural movement.Dr Zabeer Ahmed, Director of CSIR-IIIM Jammu, explains the expansion: “What started in the Kashmir Valley has now spread to the temperate regions of the Jammu division, four neighbouring states, and even the high-altitude Union Territory of Ladakh. This widespread adoption is a testament to the crop’s adaptability and economic potential.”Central to this agricultural revolution is the proactive support from the J&K government. Recognising the potential of lavender as a high-value crop, authorities have implemented a comprehensive strategy to encourage its cultivation:This includes a buy-back scheme, industry connections, technical assistance, and ongoing research and development.

Dr Abdul Sami, a renowned agricultural scientist, highlights the impact of these initiatives: “The buy-back scheme, in particular, has been a game-changer. It provides farmers with the confidence to invest in lavender cultivation, knowing they have a guaranteed market for their produce.”The effects of the Purple Revolution are perhaps most evident in the stories of individual farmers. Ghulam Ali, who transitioned to lavender farming, shares his experience: “Our land was once barren, yielding little to no income. Today, thanks to lavender cultivation, we not only earn a stable living but can also afford to educate our children. It’s given us new hope and a sustainable future.” This sentiment is echoed across the region, with many farmers reporting significant increases in their income since adopting lavender cultivation.The scale of lavender production in J&K is growing rapidly. Dr Zabeer Ahmed provides recent data: “This season alone, we extracted 100 kg of fresh lavender oil from cultivations in the Doda district. Currently, we have a stock of almost 7 quintals, indicating the substantial volume of production.” Historically, the region has shown even greater potential.Dr Shawl, an expert in the field, notes, “At its peak, Kashmir was producing around 700-800 kg of lavender oil. With the current expansion and improved varieties, we’re poised to surpass those figures.”

One of the most promising aspects of the Purple Revolution is its appeal to the younger generation. Kamal Bhat, Research Assistant at Lavender Farm Sirhama, observes, “We’re seeing a surge of interest from unemployed youth in the valley. They’re recognising lavender farming as a viable and profitable career path.” This engagement of young farmers is crucial for the long-term sustainability of the industry. As more youth enter the sector, they bring innovation and energy, potentially leading to further advancements in cultivation and processing techniques.Beyond its economic impact, lavender cultivation offers environmental benefits. The crop is well-suited to the region’s climate and requires relatively little water, making it a sustainable choice for areas prone to water scarcity. Moreover, the vibrant purple fields have become a tourist attraction in their own right, opening up opportunities for agri-tourism and further diversifying the local economy.