CSIR-Indian Institute of Integrative Medicine, Jammu celebrated the success of lavender cultivation, “Purple Revolution” with farmers in an impressive function held at Sports Stadium here today. Dr. Jitendra Singh, Union Minister of State (Independent Charge) for Science & Technology, and Minister of State for PMO, Personnel, Public Grievances, Pensions, Atomic Energy, and Space, and Vice President, CSIR was the chief guest of the event, and inaugurated a Startup Exhibition in presence of Dhanater Singh Kotwal, DDC Chairman Doda, Dr. Zabeer Ahmed, Director, CSIR-IIIM, Harvinder Singh,Deputy Commissioner Doda and Sangeeta Rani Bhagat, Vice Chairperson, DDC Doda. The purpose of the event was to acknowledge and promote sustainable agriculture, particularly in the context of ‘Lavender Cultivation’. The occasion highlighted the positive impact of lavender cultivation on the local economy and agricultural landscape, symbolizing a significant step forward for farmers in Doda and nearby regions. With over 900 farmers actively participating, the event showcased a Lavender Cultivation exhibition, Agri-start-ups stalls, and an exhibition of aroma value-added products. These activities not only provided a platform for economic diversification but also contributed to the awareness and knowledge enhancement of the farming community. Dr. Jitendra Singh, while addressing a mammoth gathering of farmers, startups and entrepreneurs drawn from the Chenab Valley, emphasized the importance of making facilities available in far-flung areas similar to those found in smart cities. He stressed that a real democracy is where children from any part of the country can be uplifted, educated, and reach higher levels, regardless of whether they are from a city or a village.
Dr. Singh highlighted that since the arrival of the new government in 2014, numerous facilities have been extended to remote areas, promoting inclusivity and equal opportunities. The event underscored the commitment of CSIR-IIIM towards playing a pivotal role in promoting sustainable agriculture and contributing to rural prosperity. Dr. Zabeer Ahmed, earlier during his welcome address, highlighted the significant research contributions of CSIR-IIIM in the fields of cancer medicines, diabetes mellitus, Rheumatoid Arthritis and addressing liver ailments, along with research on various diseases. He also talked about two major societal initiatives, namely the “CSIR Aroma Mission” and “CSIR Floriculture Mission”, both operating under the dynamic mentorship of Union Minister, Dr. Jitendra Singh. The event mainly highlighted the success of lavender cultivation with the farmers. Dr. Zabeer Ahmed extended his gratitude to Dr. Jitendra Singh for his efforts on behalf of the entire CSIR-IIIM team, and apprised him about the project CSIR-IIIM would be starting with National Highway Authority of India (NHAI) for beautification of the Highway between Ramban and Banihal, and on the other side of Jawahar Tunnel by planting lavender at identified locations. The positive influence of the event on economic development and agriculture was acknowledged, setting an example for future initiatives. The emphasis on eco-friendly farming practices and the Purple Revolution movement reflects a commitment to a sustainable agricultural future. In summary, CSIR-IIIM’s Aroma Mission is driving innovation and sustainable farming practices. The event celebrated Lavender cultivation success and laid the groundwork for a prosperous and eco-friendly future for Doda’s farmers and beyond.