CSIR-IIIM Jammu Lavender Festival 2026, J&K
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CSIR Aroma Mission presents India’s Purple Revolution

Lavender Festival 2026

Shri Narendra Modi

Shri Narendra Modi

Hon'ble Prime Minister of India

Dr. Jitendra Singh

Dr. Jitendra Singh

Hon'ble Minister of State (I/C) Science & Technology

Dr. N. Kalaiselvi

Dr. N. Kalaiselvi

DG, CSIR & Secretary, DSIR

DateJune 6-7, 2026
VenueGovernment Degree College, Bhaderwah
Organised ByCSIR-IIIM Jammu
◈ Precursor Events 📅 Programme Schedule
↓ Explore
LAVENDER GOES GLOBAL
LATEST COVERAGE • 2026

Latest News & Updates

CSIR Initiative

CSIR-Aroma Mission & Purple Revolution

Transforming the agricultural landscape of J&K through high-value lavender cultivation and end-to-end technology support.

CSIR-Indian Institute of Integrative Medicine (CSIR-IIIM) Jammu has been at the forefront of India’s Purple Revolution, playing a pioneering role in transforming lavender cultivation into a sustainable livelihood model for farmers. The institute developed an elite lavender variety, RRL-12, along with advanced agrotechnology specifically suited for temperate rain-fed regions, making lavender cultivation viable in the hilly terrains of Jammu & Kashmir.

Under the CSIR Aroma Mission, CSIR-Indian Institute of Integrative Medicine (CSIR-IIIM) Jammu introduced lavender cultivation to farmers across Jammu & Kashmir by providing free Quality Planting Material (QPM) and comprehensive handholding support at every stage of the value chain. This included scientific guidance on cultivation practices, harvesting techniques, processing, distillation, value addition, branding, and market linkages.

To strengthen post-harvest infrastructure and ensure better returns for farmers, more than 80 distillation units have been installed across various locations, enabling farmers to extract high-quality lavender essential oil locally. This integrated approach has empowered farmers to move beyond cultivation and actively participate in value-added product development, creating a robust ecosystem of rural entrepreneurship and making the Purple Revolution a national model for sustainable agricultural transformation. Over 1,600 hectares of land have been brought under lavender cultivation, converting previously underutilized and abandoned land into productive agricultural assets.

Lavender Field
Farmers gathering
Distillation
Products
Farming
Event
Aroma Mission Footprint

Impeccable Impact

Driving Sustainable Agro-Ecosystem Growth Across 23 States and UTs

Training Imparted 🎓
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Beneficiaries 👥
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Crop Extension 🌱
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Distillation Units Installed ⚗️
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Startups Established 🚀
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Precursor Events

Significant milestones and preparatory gatherings that paved the way for the grand Lavender Festival 2026 celebration.

CSIR IIIM Event 1 CSIR IIIM Event 2
May 29, 2026

CSIR-IIIM Jammu

Union Minister Dr Jitendra Singh will inaugurate the two-day fourth edition of Lavender Festival being organised under the theme, “Lavender goes global”, by the CSIR-Indian Institute of Integrative Medicine (IIIM), Jammu on June 6. The inauguration will take place at the Government Degree College, Bhaderwah, in Doda district of Jammu and Kashmir, celebrating the continued success of the Purple Revolution and lavender-based rural entrepreneurship in Jammu and Kashmir.

Mumbai Event Overview Mumbai Event Panel
May 9, 2026

Mumbai

Union Minister Dr. Jitendra Singh inaugurated the Aroma Industry–Farmer Buyer–Seller Meet at the CSIR Innovation Complex. This event served as a vital prelude to Lavender Festival 2026, connecting industry leaders with local growers.

Bhaderwah Event 1 Bhaderwah Event 2 Bhaderwah Event 3
April 26, 2026

Bhaderwah

CSIR-Indian Institute of Integrative Medicine (CSIR-IIIM), in collaboration with the Directorate of AYUSH and the J&K Medicinal Plants Board, organized a Buyer–Seller Meet in Bhaderwah to strengthen market linkages for medicinal and aromatic plant farmers.

IIIM Event 2 IIIM Event 4
April 16, 2026

CSIR-IIIM Jammu

A day-long stakeholders' meeting marked the official beginning of preparations for Lavender Festival 2026, bringing together farmers, scientists, startups, and officials to coordinate the mission's next steps.

Moments of Pride & Recognition

The nation celebrates the success of the Purple Revolution through prestigious awards and national spotlights.

Rashtriya Vigyan Puraskar 2025

Rashtriya Vigyan Puraskar 2025

Team Aroma Mission CSIR was awarded the prestigious "Vigyan Team Award 2025" for its remarkable contribution.

Republic Day Tableaux 2024

Republic Day Tableaux 2024

The success of Lavender cultivation was proudly showcased as a Tableaux during the Republic Day Parade in 2024, gaining national acclaim.

Mann Ki Baat Feature

Mann Ki Baat Feature

Hon’ble PM Shri Narendra Modi highlighted Bhaderwah’s lavender cultivation in the 99th episode of Mann Ki Baat, praising farmers for transitioning to aromatic crops.

WAICE Award 2026

WAICE Award 2026

Awarded consolation prize for poster presentation in the WORLD AROMA INGREDIENTS CONGRESS & EXPO 2026 held at Mumbai.

FAFAI Award 2025

FAFAI Award 2025

Awarded consolation prize in the 26th FAFAI International Convention & Expo 2025, themed "Fragrant Bharat".

CSIR Award (CAIRD-2020)

CSIR Award (CAIRD-2020)

Received the prestigious CSIR Award for S&T Innovations for Rural Development in recognition of spearheading the Purple Revolution.

Ultra International Team Award

Ultra International Award

Honoured at the International Congress & Expo for significant contribution to the growth of the aroma industry and mission success.

Festival programme

Programme Schedule

Registration

Welcome and registration of participants, delegates, startups, farmers, researchers, and invited guests.

Inauguration of the Startup Expo

Official opening of the Agri-startup exhibition featuring innovations from across the aroma sector.

Main Programme

Keynote addresses and institutional presentations regarding the progress of the Purple Revolution.

Address by the Chief Guest

Special address highlighting the national impact of the CSIR-Aroma Mission and future roadmap.

MoU Signing & Product Launch

Formalizing partnerships and unveiling new lavender-based commercial products and research outcomes.

Felicitation of Farmers & Startups

Recognizing the contributions of progressive farmers and successful entrepreneurs in the aroma industry.

Cultural Programme

Traditional performances celebrating the heritage of Bhaderwah and the success of the festival.

Lavender Field Visit

Guided tour of the blooming lavender fields to witness the harvest and cultivation techniques first-hand.

Live Demonstration of Distillation

Practical showcase of the steam distillation process used to extract pure lavender essential oil.

Technical Sessions

Expert-led discussions on post-harvest management, quality standards, and market opportunities.

Buyer–Seller Meet

Direct interaction between lavender growers and industry buyers to facilitate trade and networking.

Wrap-Up Session & Feedback

Concluding discussions, participant feedback, and summarization of the festival's outcomes.

Valedictory & Closing Ceremony

Official closing of the Lavender Festival 2026 with final remarks and certificates of participation.

Patron

Director CSIR-IIIM

Dr. Zabeer Ahmed

Director, CSIR-IIIM, Jammu

Coordinators

Dr. Suphla Gupta

Dr. Suphla Gupta

Sr. Pr. Scientist &
Nodal,CSIR Aroma Mission

Dr. Saurabh Saran

Dr. Saurabh Saran

Sr. Pr. Scientist &
Incharge TBI

Lavender Festival Committee
Travel and venue
Welcome to Bhaderwah: The Lavender Capital

Bhaderwah, a picturesque valley in the Doda district of Jammu & Kashmir, nestled in the foothills of the Himalayas at an average altitude of 5000 ft, is proudly known as the birthplace of India's Purple Revolution.

Just 80km from Batote, this serene locale will host the Lavender Festival 2026 from 6th June - 7th June. Join us to celebrate the vibrant lavender cultivation that has transformed the region's economy and empowered its farmers.
Lavender Festival 2026 is going to be organised at Government Degree College,Bhaderwah, JK.

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Sponsorship Opportunities

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Documentation

Check Our Official Festival Brochure!

Get a glimpse of what awaits you at the Lavender Festival 2026.

🖼️ View Festival Brochure
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For any help, contact our coordinators:
👤
Coordinator Dr. Suphla Gupta 9419184868
👤
Coordinator Dr. Saurabh Saran 9999359416
Account Name Director Indian Institute of Integrative Medicine Jammu
Account No. 30186230982
IFSC Code SBIN0000657
Branch Name Hari Market Jammu(JK) 180001
After payment, kindly share the screenshot with coordinators and use "Lavender Festival" as payment reference.
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Presented By

Pioneering Integrative Medicine: CSIR-IIIM

Driving innovation from natural products to global therapeutics.

CSIR-IIIM Jammu Campus
Official Website ↗ LF2025 Archive ↗

Established in 1941 as a Drug Research Laboratory, the Indian Institute of Integrative Medicine (IIIM), Jammu, became part of CSIR in 1957. With a core strength in natural product-based drug discovery, IIIM was redefined in 2007.

The institute's mandate is to discover novel drugs and therapeutics from natural sources, including plants and microbes, leveraging biotechnology to develop high-value technologies and products for global positioning.

🔬

Drug Discovery

From natural products.

🌱

Biotech Innovation

For high-value products.

Participation

Join Us for Lavender Festival 2026!

Select your category to register online, or contact our coordinators for more information.

👤
Dr. Suphla Gupta 9419184868
👤
Dr. Saurabh Saran 9999359416

Farmers

Register as Farmer

Startups

Register as Startup

Industrialists

Register as Industry

Festival Brochure

Official Lavender Festival Brochure Page 1 Official Lavender Festival Brochure Page 2
📥 Download Page 1 📥 Download Page 2

Success Stories

Real people, real impact. Discover the individuals driving the Purple Revolution.

Bharat Bhushan

Bharat Bhushan

From traditional maize farming to a thriving lavender enterprise.

Read Full Story →
Roshan Katoch

Roshan Katoch

Transforming his financial future and empowering women in his community.

Read Full Story →
Touqeer Bhagwan

Touqeer Bhagwan

Creating employment opportunities and inspiring rural youth through lavender farming.

Read Full Story →
Arjun Raina

Arjun Raina

A story of resilience and success in the Purple Revolution.

Read Full Story →

Engage & Learn

Lavender Quiz & FAQs