IIIM introduces Sea buckthorn health drink

About Sea buckthorn:-
Sea buckthorn (hippophae rhmnoids) is one of the most medicinally important fruit, abundantly available in the Himalayan regions of Leh, Ladakh and its adjoining areas in the state of J&K. It has been used in China from quite sometime to heal various ailments. It is a part of many modern day allopathic and Ayurvedic formulations. This fruit is quite rich in three Omega oils, such as omega 6,9 and the rare 7 besides a host of antioxidants and other nutrients . The main features of this fruit are to increase skin glow, boost immunity, slow aging and lower cholesterol levels. It is a rich source of vitamins and minerals too. Sea buckthorn products have the advantage of having protein building amino acids and Vitamins A, B1, B2, C, E, K and folic acid.
The raw material for detailed studies for the preparation of health drink was done on the Sae buckthorn fruit obtained from Ladakh region of J&K. Initially 400 kgs of sea buckthorn pulp was obtained from Ladakh for Lab scale experiments for the production of health drink. Its detailed quality control studies and finalization of the other parameters were also successfully completed in the laboratory. The process was revalidated in cGMP unit at IIIM Jammu. Based on the results obtained in laboratory scale experiment, 12 quintals of Sea buckthorn pulp were procured from Ladakh region and processed, as per the protocol finalized in the laboratory scale experiments, in an automatic plant at HPMC Parwanoo, ( (HP). About 60000 tetra packs of 200ml capacity of the health drink were prepared for market evaluation and pubic awareness.
Health Benefits:-
Keeping all the medicinally important properties of this fruit in view, Indian Institute of Integrative Medicine Jammu decided to prepare a product from this fruit and make it available to the public and entrepreneurs so as to commercially exploit this berry for the economic growth of this region. After a detailed study IIIM has developed a product trade named as INDUS BERRY (HEALTH DRINK) from Sea buckthorn pulp, filled in Tetra packs of 200ml capacity.

The main health benefits of the fruit are the following:-
  1. Treating gastrointestinal ulcer.
  2. Reducing skin marking, rashes and infection, increase skin glow.
  3. Improves sight and colon health.
  4. Anti aging and hepato-protective.
Specifications of the Health Drink:-


S.No. Parameters Sample report
1 Energy 63.375 K.cal
2 Carbohydrates 15.438%
3 Added Sugar 12.5 Gms
4 Fruit Sugar 2.5 Gms
5 Fat 0.112 Gms
6 Malic acid 0.452 Gms
7 Vitamins (per 100g)
  A 1.6385 mg
  B1 0.628 mg
  B2 0.995 mg
  B6 2.077 mg
  B9 4.601 mg
  B12 0.481 mg
  C 0.267 mg
  E 9.752 mg
  K 5.105 mg


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